Whether we like it or not we are increasingly becoming more dependant on using the internet and particularly social media. Whether its checking out a company’s website or Facebook page or sending someone an email, we are choosing this over picking up the telephone.

A landing page is a web page that a visitor can arrive at or “land” on. It is a standalone web page distinct from your main website that has been designed for a single focused objective. Your landing page should have no global navigation/menu to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended goal

When someone contacts you, whether it is from a business card or they’ve seen your email listed somewhere, it is one of the first impressions they get about you and your business. Would you be more impressed emailing john_murphy1982@eircom.net or john@yourdomainname.com?

It is very important to have a strong password.

Here are some password recommendations:

• Make passwords at least 12 characters long.
• Change them to something that only you will know
• Don’t pick something someone could guess
  • Such as an obvious word/number such as a family member’s birthday, your dog’s name or digits from your phone number.
• A Passphrase is a good way to remember a long password. Example: iliketoeatburritosintherain is a phrase that helps you remember it easier, but you must make it more secure by doing things like substituting numbers for letters (3 for E, 0 for O, 1 for i, 8 for B etc.) so: iliketoeatburritosintherain > 1l1k3t03@tburr1t0s1nth3r@1n
• Variations of this would could changing the numbers at the end: 1l1k3t03@tburr1t0s1nth3r@1n8251 Change your passwords twice a year.
• Don’t write them on a post it!

Here are a number of tips to improve and maintain your mobile device security.

Don’t root your Android device or jailbreak your iOS device

There is no real reason for the average person to have to do this, doing it gives malware an easier route on to your phone as they have administrative access to the operating system.

Have a secure lock screen

Make it as hard as possible for anyone to do something with your phone.

Don’t just think about viruses or malware

Yes, you need anti-virus on your phone. But think outside of the anti-virus protection box. The majority of spyware is installed on phones by people who have access to the device – husband, wife, spouse, family member, work colleague. Be wary of letting people use your phone. Put a good passcode on your phone. Install anti-spyware as well as anti-virus.

Don’t install apps from unofficial app stores

Apps on unofficial stores can have malicious functions behind the scenes. You may have installed a simple game but behind it, it could be stealing your information. Apps on official app stores are screened before they are released to stop this from happening (very occasionally one slips through but is caught soon after).

Don’t click links that are emailed to you

If you get sent a link via email or sms be very wary of what you are clicking, it is better to type the website address into your browser and if there’s a problem with your account there will more than likely be a message waiting for you there.

Pay attention to app permission requests

For example, your flashlight app shouldn’t be asking permission to access your photos, or use WiFi.

Keep your OS and apps updated

Updates aren’t always to improve the OS/app or add new features, sometimes they fix a security hole. Always keep an up-to-date operating system and apps.

Remote support is usually the quickest and easiest way to troubleshoot your problems. I prefer to handle things remotely wherever possible, it cuts down on costs and time for both sides involved. To allow me to connect remotely I will need you to install some software to enable me to connect to your computer and try and solve the problem. This is fully secure over an encrypted connection and only gives me access for the duration of the support session and you can see everything I do as I do it. (If you want more information on TeamViewer security please go here: http://teamviewer.com/en/security)

When you have a Facebook page you will see a “Call to Action” button in the header image. This “Call to Action” is to provoke the user to click it – to go to your shop, to get more info, to watch a video, get their email/phone number: convert a visitor to your Facebook page to a potential customer.

1) Have your Facebook page and your page where your ‘Call to Action” button will link to open
2) Copy the link of the page – make sure you have copied the link to where you want the user to land on your site – sites like RedBubble have a number of pages and it is best if you have them land on your shop page. On your website you might have a particular landing page you want people to come to your website on
3) Go to your Facebook page and click Create Call to Action, this will give you a number of options, choose the one that suits best. In this example we will use Shop Now
4) Enter the link you just copied and click Create
5) You can then choose to set up a Promotion or click Not Now