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Social Media seems to be the cornerstone of the internet these days. Whether your business is using social media or not, your customers are. 75% of the population use it and spend as much of 30% of their time online using the likes of Facebook, Twitter, and Instagram. While not in the same vein, YouTube and Vimeo can’t be ignored. There are over a billion people using online video streaming, watching billions of hours every month.
People are using Facebook, Twitter etc.more and more to search for businesses rather than Google. At the same time, searches in Google will often return your business’s social media accounts high up in search results. The basics of social media are free – of course you can pay for more exposure via advertising. A huge outlet of internet users spending large amounts of time on websites where you can be seen just cannot be ignored.
Don’t put it off, get your business presence across all the platforms. Get your details up: names, address, phone, website, opening hours, photos, and don’t forget to pick your shortened URLs (e.g. www.facebook.com/yourbusinessname) keeping them as close to your business name as you can and, if possible, the same across all the platforms. And be sure to post content on a regular basis at good times of the day, if you want to target multiple markets in different timezones you can use services such as HootSuite to schedule posts for all across the world while you are away from your computer.
- For context, as of July 2015, total worldwide population is 7.3 billion
- The internet has 3.17 billion users
- There are 2.3 billion active social media users
- 91% of retail brands use 2 or more social media channels
- Internet users have an average of 5.54 social media accounts
- Social media users have risen by 176 million in the last year
- 1 million new active mobile social users are added every day. That’s 12 each second
- There are 1.65 billion active mobile social accounts globally
Consider signing up to whichever platform you think appropriate for your company.
The largest and most users of all the platforms. For posting news, articles, photos, videos.
Great for grabbing attention with its short, quick posts. Best for linking out to existing information.
One of the fastest growing platforms. Solely for photos and short videos.
Probably the oldest site in the list. Solely for videos.
The newer kid on the block, biting away at YouTube. Looks better too 😉
The business world of social media.